iWISE: A Location-Based Service Cloud Computing System with Content Aggregation and Social Awareness

Location-based services (LBS) are becoming an essential part of a person’s personal and social life. LBS service pattern is changing from a location information service to intelligent and personalized user experience build up. Aiming at meeting users requirements and improving the performance of LBS system, this chapter proposes a Location-based Service Cloud Computing System—iWISE. In this system, we emphasize the abilities of location content aggregation and social awareness. We describes our works from following aspects: (1) the architecture of iWISE; (2) the key technologies we implemented in iWISE; (3) a self-adapted campus news recommendation application we developed based on iWISE, and the evaluation criterions for location-based cloud.