Ethnic bias and design factors impact response rates of online travel surveys

Bing Pan,Wayne W. Smith,Stephen W. Litvin,Yulan Yuan,Arch G. Woodside

Ethnic bias and design factors impact response rates of online travel surveys

2021

Bing Pan
Wayne W. Smith
Stephen W. Litvin
Yulan Yuan
Arch G. Woodside

Low response rates are pointed as a critical problem in online travel surveys. Tourism researchers need to strive to find ways to increase response rates in order to improve the surveys’ coverage a...

Keywords:

Demography
Ethnic group
Psychology

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