Análisis de competitividad como herramienta para la gerencia global en las micro, pequeñas y medianas empresas (MIPYMES)

This work develops an analytical framework to extend the connection of the local-global environment in the managerial vision, so that the goals of internationalization can be established from the referents of the competitive environment. This tool of visible management is named “Systemic Competitiveness Board” (TCS) and its structure integrates the props of measurement of the Global Competitiveness Index generated by the Economic World Forum, and the factors of the Managerial Competitiveness Map formulated by the Inter American Bank of Development. Likewise, it features a Systemic Competitiveness Model of the Economic Commission for Latin America and the Caribbean (CEPAL) as link of the internal and external competitive dynamics. The schema is configured first examining the indicators of each measuring instrument, then contextualize and relate pillars and factors with the macro, meso and micro model, using of the conceptual analysis of the complex thought.