A Study on Performance Analysis of Fast Moving Consumer Goods (FMCG) Of Britannia Industries Limited

In this paper, an attempt has been made to examine the performance of FMCG Companies in India – Britannia Industries, over a period of five years (2011 to 2016). The objective of this study is to rank the product according to the market share and the growth rate of Britannia Industries using BCG Matrix and to find financial soundness of the company using Working Capital. It mainly focuses on Strategic and Financial performance of “Britannia Industries Limited”. The study was mainly based on secondary data. The results reveal that the Britannia Industries is enjoying its enhanced performance and continuous growth in the sector.