Impact of electronic and print media on rural people regarding organic farming

Organic farming is a production system in which crops are grown without using any chemical inputs. All naturally made items like vermicompost, FYM, crop waste etc. are uses for this farming. Information and Communication Technologies (ICTs) are playing important role in providing information about organic farming. Farmers can gain new knowledge about new technologies and practices which can be helpful in more organic production. The present study was conducted in Haryana state. From two districts viz. Sirsa and Hisar, 120 respondents (15 males and 15 females from four villages) with low knowledge, attitude ad symbolic adoption on organic farming were selected. Compact disc (CD) and booklet on organic farming made by author self were used as a media. At pre-exposure stage, gain in knowledge, change in attitude and symbolic adoption on organic farming were found at very low level. In post-exposure stage, the impact of booklet and CD was found to be highly significant for gain in knowledge, change in attitude and symbolic adoption. In Gain in knowledge a total difference of 140.15 (mean score (MS)) and in change in attitude (74.10 MS) were assessed. After exposure of media, 89.2 percent of respondents were ready to adopt the organic farming symbolically. Therefore it can be concluded that respondents had knowledge acquisition and favorable attitude towards organic farming after media exposure.