A research-extension model for encouraging the adoption of productive and sustainable practice in high rainfall grazing areas

The experiences of participants in the Sustainable Grazing Systems (SGS) Program were examined to understand why more productive and sustainable practices were adopted by producers involved in SGS. This paper explores from a range of perspectives (producers, researchers, extension agents and facilitators) the delivery mechanism that led to these practices being adopted and concludes with a model describing the adoption process observed in SGS. The model describes a continuous 3-stage process of motivation, trialing-exploration and farm practice change. Support for decision making during the transition between each stage of the process was recognised as an essential ingredient for success.