An Examination of Revisit Intention Based on Perceived Smart Tourism Technology Experience

With the development of sustainable technology and the continuous innovation of people’s travel styles, smart tourism technology (STT) is widely used in various tourism fields. STT has changed the traditional travel experience while enhancing destination competitiveness. This study examines the relationships between perceived STT experience, travel experience, and revisit intention. A total of 312 valid questionnaires were collected from tourists who had the experience of using local STT in Macau. A structural equation modeling (SEM) was used to test the proposed model, and the results showed that perceived STT experience had a significant influence on the travel experience, and travel experience had a significant influence on revisit intention. The results of the research have provided valuable information for managers who are concerned about the development of STT. In addition, when designing and developing STT websites or programs, it provides effective references and suggestions for merchants or related developers of tourism destinations to formulate scientific strategies to deal with market competition, thereby enhancing the destination’s own competitiveness.