Green Offerings and Buyer-Supplier Collaboration in Value Chains

Green supply chain, sustainable pur chasing, supplier development, B2B marketing, sustainable networks, co-evolution in business markets.Corporate social responsibility (CSR) stands high on the agendas of managers and researchers. According to Lindgreen, Maon and Swaen 1 CSR has moved ‘from ideology to reality.’ Especially in the field of supply chain management and purchasing, (large) multinational companies are increasingly undertaking CSR initiatives, often under pressure from different stakeholders. 2 As a result, most of them have defined codes of conduct for their supply chain partners. Nevertheless, authors stress that only few of them have actually been able to put these ethical standards fully into practice.3