Shopping on Social Networking Media – Gender Based Consumers’ Opinion

Marketing is tough every year and companies find several ways to reach customers and one such way is through social media. As technology rules the world, innovation opens its roots in various fields and communication is not an exemption nowadays. Social Networking Media provides platform to bring customers at one place virtually and promotes different products that suits customers’ need and requirement. However, discrimination between male and female customers exists and their attitude differs for certain dimensions of shopping. This study is designed to find out the customers’ opinion about various dimensions of social networking sites and also to identify the variations among the customers towards shopping on social networking sites with respect to their gender. Data was collected from university students who use social networking sites for shopping. Result shows that learning to shopping, enjoyableness, pleasant, easy in using credit card for shopping, fit between products and SNS are found to be significant variation between male and female respondents.