Optimization and promotion of tourist products on the ecological logos in the Silk Road

As for the problem of single tourism product type and the extensive management on tourism resurces on the Silk Road which leads to environment destroy and the shortage of the product life cycle,some useful actions should be taken to optimize and upgrade the product structure immediately.The most suitable strategy should base on the theory of ecological tourism.Besides,the strategy also should take ecological tourism as its root and cultural tourism as its soul and make up a new multivariate tourist product pattern.