Exploration on Sports News Communication Strategies of Traditional TV Media in the Context of New Media

This paper focuses on sports journalism, analyzes the dissemination characteristics of sports news in the context of new media, take short sports videos as an example to analyze the "rise" of new media in sports news and explore the "shock" of television media. Based on the above, this paper also discusses how to maximize the advantages of TV media, keep up with the trend of the 5G era, and realize the sustainable development of TV media broadcasting sports news.