Research on Brand Image, Attitude Loyalty and Behavioral Loyalty of Beverage Stores

Most of the people's consumption of food will repeatedly buy brands they trust. However, brand is one of the factors that consumers have a major influence on when purchasing products.   This study was developing the questionnaire to interview the consumers, and used the AMOS software to in progress the data test was adopted in this study.Results found that, the beverage stores’ brand image had a positively and significantly to attitude loyalty and behavior loyalty, separately.