Policy of Tea Brand Based on Interpretative Structural Modeling——Taking the tea industry of Hanzhong in Shaanxi as the case

Utilizing the Interpretative Structural Modeling and combing a specific case,the factors affecting the development of tea brand are analyzed,such as enterprise's operation model,market information,enterprise advertising and promotion,government's publicity and pilot,target market and market orientation,exploration on tour resources,tea quality,local standard,logistics system of tea,agricultural planting criteria,tea processing technique,well-bred popularization. The relations between these factors are analyzed,and the Interpretative Structural Modeling is constructed. Based on the model,The policy issues for the development of the tea brand are explored,such as changing operation model of tea enterprise,constructing and perfecting logistics system,building efficient market information platform and information system,deeply exploiting tour resources,setting up local standard,constructing government platform.