Attitude of Customers towards the Mobile Service Providers: A Study on Kolkata City

Mobile services in India have uplifted the standard of living of the people. It has touched the heart of millions of people. Today without mobile services customers felt they are helpless. After opening up of the economy in India, mobile services have grown exponentially. As a result it becomes imperative for the mobile services provider to understand the needs and preferences of customers to upgrade the services in the future. In present scenario, it is not only confined to the selling of products, advertisement and sales promotion but it includes consumer satisfaction as a whole. Mobile service providers are always concerned about the up gradation of the services for their consumers. As it is a service, which is intangible in nature, it is imperative for the service providers to know about the perception of the customers. This becomes a challenge for the service providers to convince the customer to avail the services. This paper tries to explore the perception of the customers towards the mobile service providers in Kolkata city.