Designing and Evolving an Electronic Agricultural Marketplace in Uganda

Motivated by inefficiencies in agricultural markets in developing countries, Kudu is an electronic marketplace that operates in Uganda to facilitate agricultural trade. Traders and farmers tell Kudu what they want to buy and sell using a feature phone, and Kudu proposes profitable matches. Kudu is supported by in-village services and a call center. Over the past two and a half years we have signed up more than 21,000 users, who have performed verified transactions with an aggregate value of over $1.9 million USD.