Analysis of Integrated Marketing of Leisure Agriculture in Hainan

With the vigorous development of the leisure agriculture at home and abroad, it is a good attempt to have started the leisure agriculture in Hainan. However, the leisure agriculture in Hainan was still lack of characteristics and market competitiveness. The integrated marketing of leisure agriculture has been an important means of improving the competitiveness among the tourism cities. Therefore, this article combined with the existing problems in the process of leisure agriculture marketing and put forward the concrete strategy of integrated marketing of leisure agriculture in Hainan. This measure will improve the leisure agriculture image of Hainan, and also improve the competitiveness of this city to promote the development of economic and cultural prosperity.