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Do you like what I designed for you? The role of co-creation on the Observer-Based Brand Equity (OBBE)
Do you like what I designed for you? The role of co-creation on the Observer-Based Brand Equity (OBBE)
2015
Samuel Kristal
Carsten Baumgarth
K. Behnke
Jörg Henseler
Keywords:
Observer (quantum physics)
Marketing
Brand equity
Business
Co-creation
Public relations
observer based
Advertising
Correction
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