Implicit Knowledge-Oriented New Product Development Based on Online Review

As one of the most important stages of product design, the early stage of new product development is knowledge-intensive creative work, whose essence is the evolution of knowledge. There is a lot of complex tacit knowledge in the early stage of new product development. Therefore, organizing and applying this knowledge is the key to the success of product conceptual design and even the whole product design. It is also the embodiment of the user-centered design concept. This paper presents a method of implicit knowledge-oriented new product development based on online review. The method of user requirement acquisition and product feature characterization based on online review is studied. This method can provide accurate user requirement analysis for the early stage of new product development, providing reference and support for product positioning.