Consumer preferences for fermented probiotic dairy products in metropolitan Delhi

Increasing number of foreign and domestic companies in the market is escalating the demand for probiotic in India. The availability of probiotics is also increasing due to expansion of distribution channels across the nation, which in turn is steadily bridging the demand-supply gap. The Probiotic manufacturing companies are estimated to have a strong Compound Annual Growth Rate (CAGR), revenue wise, owing to their efficient distribution channels and focus on establishment of their exclusive outlets in various malls and supermarkets. Probiotic dairy foods and drinks are the largest segment in the probiotic market, in terms of revenue. This study is based on consumer preferences for fermented probiotic dairy products collected from 250 respondents based on the socio-demographic information of the households in Metropolitan Delhi. The following points were concluded from the study above: 1. Probiotic Drink is consumed the most amongst all the probiotic products so focus should be on advertising and other factors that would enhance the uses of other products. 2. Different assumptions are being made about various health benefits of the probiotics which are not in tune to the actual ones. So, the consumers should be made aware of the actual health claims.