Marketing management system based on customer credit evaluation model

To improve the quality and efficiency of marketing management for enterprise,A customer credit evaluation model CCEM-MLNs based on Markov logic network is presented.In this model,credit evaluation rules according to the expert knowledge are transformed into the first-order logic rules first so as to compose Markov logic network,then the evaluation model established by training sample data to obtain the weights of all rules.Experimental results show that customer credit classification accuracy rate of this model is increased by 13.38% in comparison with the model with sharing weights equally.A marketing management system MMS-CCEM based on CCEM-MLNs is designed and implemented.System architecture and hierarchy are given.The system is successfully applied to the marketing management in a Chinese enterprise,and has an obviously effect on customer relationship management.