To Brand or Be Branded

This chapter covers the building of a personal brand as a female physician. First, the reader is counselled on managing the beginnings of a personal brand by confronting unwanted stereotypes and imposter syndrome. Moving further outward, the reader is offered direction as to building a reputation within the probable confines of gender-biased expectations. Finally, choosing an appropriate and supportive mentor who will guide the networking and career-building process brings the reader back to the beginning of the cycle that will continue to grow her given brand and medical career.