Blog Text Analysis about Visitors' Experience Change of Seochon

This study started from the question how people experience and consume the region, Seochon. To measure people's experience, 38,297 blogs were collected and analyzed. The study was conducted on the premise that frequency of the keywords in texts could explain cultural context. By analyzing keywords' frequency and semantic network, some conclusions were drawn as followings. First, diversity of the expression about people's experience was diminished and their behavior has become similar. Second, Seochon became a daily life's stage on which visitors' major behaviors are about drinking coffee in the cafe, eating tasty food, looking around the shops and visiting Tong-In market. Third, some contents like exhibition or market preceded in the process of region's change. Fourth, 'Hanok' in the Seochon is no more a major contents. Visitors recognize it as a material component that can set up a mood of the restaurant or the cafe.