Impact of Technological Upgradation on Printing Units in Virudhunagar District

The growth of the printing business is due to the industry being low- cost, labour intensive, low investment, high turnover, high profit, protected and sale supported. Satisfying the domestic market, the printing units are competing in the international market, grasping the new opportunities. Due to liberalization and globalization, the printing industry is progressing at a very fast speed by adopting modern printing technology. Printing industry in Virudhunagar district has successfully distilled developing technologies to grow rapidly in the last decade. However, not all printers in Virudhunagar district have been able to exploit the technological evolution to their advantage. This is largely because of their inability to forecast market demands at the right time and align their business to the altered business climate. International trade is important, in particular for developing countries, as it create employment and provide the foreign exchange for imports. The present study has made an attempt to analyse the impact of Technological Upgradation on Printing Units in Virudhunagar District.