Cultivation Methods of Chinese Local New Luxury Brands: A Perspective of Design Driven Innovation
2021
Product design is the first contact point between users and a product, as well as the source from which users obtain initial product information. Design attributes highlight the quality and characteristics of a product, achieved by either concealing or revealing the complexity of the product, improving ease of use, interpreting the connotation of the product system, and stimulating consumers’ cognitive response.
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