Mobile phone: marketplace icon

ABSTRACTThe mobile phone is an essential component of early twenty-first century societies, markets, and economies. The mobile handset in particular has become the synechdocal symbol of major socio-economic transformations the world over. Through an abbreviated history of mobile handsets, touching on each of the first three generations of mobile phones, this Marketplace Icon installment traces the evolution of the look, feel, and function of mobiles from the earliest analog “bricks” to the latest digital smartphones. Based on this history, the frictions of technologies, bodies, individuals, and institutions emerge as key forces in the construction of mobiles and mobility. In light of these, the possibility of an end to the iconic mobile phone era is augured and some contours for a new era of mobility are suggested, one in which handsets are less prominent and consumer embodiment is taken more seriously as the true heart of mobility, mobile technologies, and mobile markets.