코로나바이러스감염증-19(COVID-19) 확산 이후, 밀키트에 대한 소비자의 인식에 관한 연구

‘Meal-kit’ means Meal and Kit, and it can be easily and quickly cooked using prepared and mixed ingredients and sauces. As the food industry changes rapidly, new concept products are emerging especially after the Corona Virus spread. The Meal-kit products are also bringing new trends to home meal replacement market. Therefore, the semantic network analysis was conducted by collecting articles or opinions from consumers to find out what concepts regarding meal-kits are important. We have collected articles or opinions of Meal-kit through Naver and Daum. The semantic network analysis has been implemented by Ucinet 6.0 as the analysis program to visualize texts relating with Meal-kit. According to the analysis, the word ‘convenient, home, meal, cooking, and ‘HMR’ were the top five words. There were divided by 4 groups, which are ‘Menu’, ‘Environment’, ‘Company’ and ‘Content’ by CONCOR analysis. These results can help food industry make more effective sales by specifying a marketing plan that is appropriate in detail.