Impact of COVID 19 on urban tourism in Ecuador

This article evaluates the impact of COVID on urban tourism in Ecuador through a systematic analysis of several studies carried out by the authors during 2020 into companies, human talent and the demand for domestic tourism. The problems facing the tourism sector in Ecuador are very serious and complex, not only in terms of the economy and job losses, but also due to the absence of any public reactivation plan that goes beyond good intentions. 2021 is a year of presidential elections, which will also impact on the possible reactivation of the sector. The authors argue that the challenge of stimulating recovery in the country's tourism sector can only be met by reaching an agreement among all stakeholders to design and implement an urgent plan to save jobs, companies and the tourism value chain in the country.