FEATURES OF THE DEVELOPMENT OF THE GENERAL EDUCATIONAL INSTITUTION IMAGE

The article deals with the scholars ’ views on the development of the image of general educational institutions and defines the components and features of the development of the image of a modern general educational institution in the context of the transition of general secondary education to market relations. The author has identified the factors influencing the image of a general educational institution and outlines the directions of its development. Key words: image, image of general education al institution , image development of general education al institution .