Influence of “Feel Appetite” by Food Image

In order to understand the structure of food image for “feeling appetite” when user sees the image, words related to “appetite” were extracted experimentally and clustered based on human information processing. Five scale evaluation for 33 items in four clusters, they are “feeling”, “first impression”, “estimation by vision”, “image of the meal scene”, were carried out. The result is obtained that “cool”, “fresh”, “healthy” are not influent to “appetite”.