Comparative Analysis of Entrepreneurship and Franchising: CSR and Voluntarism Perspective

Growth in businesses affects economic development. Over the last decade, the people looking for business opportunities, either establishing an enterprise or contracting franchise business, are also found impressed by corporate social responsibility (CSR) and voluntarism. This paper is aimed to critically analyze the literature on international entrepreneurship and franchising. Based on the analysis, this paper develops propositions related to differences and similarities between the two concepts. It uses the exploratory method to compare the entrepreneurship and franchising, across the national borders. Taking the international view, an association in the approaches can be benefited from this paper which highlights the key areas that can be useful for investment decisions of prospective investors. Theoretically, this paper contributes to strengthening the need to consider the tradeoff between inputs and outputs of both ways of investments and conceptualize innovative entrepreneurship with a CSR perspective.