PAVILHÃO DA CRIATIVIDADE: CULTURA MATERIAL, IDENTIDADE E CULTURA POPULAR NO MEMORIAL DA AMÉRICA LATINA Creativity pavilion: material culture, identity and popular culture in Latin America memorial Pavillon de la créativité: culture matérielle, identité, culture populaire dans le mémorial de l'amerique latine

Creativity pavilion: material culture, identity and popular culture in Latin America memorial. The text presented discusses the idea of memory Latin American and "popular culture", present in Pavilion Creativity, with a view to the selection of countries and how objects are exposed and presented to the public. From the apprehension, by observation and analysis of expository speeches and specialized on the present and Creativity Pavilion , we seek to understand how was constructed the memory about Latin American, and the notion of popular culture there. The text brings issues present in qualitative research in development. As methodological techniques were performed, to date, systematic observations in the studied place, the Pavilhao da Criatividade, collecting and consulting documentary sources in Memorial da America Latina, on website of Foundacao Darcy Ribeiro and the Universidade Nacional de Brasilia, UNB, where is Collection Darcy Ribeiro. As results, can be highlighted: the perception of a quest, on Pavilhao da Ctiatividade an "typically " Latin American, instead than the presentation of the dynamics and contradictions experienced by cultures that build the objects, the discursive construction, through expography, a specific notion of "popular culture".