Content providing system, content providing method, a communication terminal, a content acquisition method, and a program

PROBLEM TO BE SOLVED: To achieve appropriate sales promotion.SOLUTION: In a sales promotion system 1, it is necessary to obtain an exchange code in order to acquire content, and not only a logo-included two-dimensional code 10 applied to merchandise 2 but also an exchange code printed on a receipt 3 to be issued when the merchandise 2 is purchased are required therefor. Thus, it is possible to effectively prevent such fraudulence that only the logo-included two-dimensional code 10 applied to the merchandise 2 is read to acquire the content although the merchandise 2 is not purchased in the sales promotion system 1. Also, it is possible to apply the logo-included two-dimensional code 10 to the desired merchandise 2 in a sales store. Thus, it is possible to achieve the appropriate sales promotion of the merchandise 2.