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Marketing applications : branding, communications, and strategy
Marketing applications : branding, communications, and strategy
2015
Morris B. Holbrook
Pierre Berthon
Arjun Chaudhuri
Gita Venkataramani Johar
Randall Rothenberg
Jagdish N. Sheth
Keywords:
Marketing management
Marketing
Business-to-government
Digital marketing
Corporate branding
Business
Advertising
Integrated marketing communications
Marketing research
Marketing strategy
Correction
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