Mobile Social Service Design for Large-Scale Exhibition

In order to improve the exhibition service, technology enhanced visitor experience is gradually gaining more attention. In this paper, we follow user-centered design to explore the possibility of building a mobile social service for a large-scale exhibition. User data from interviews, questionnaires and field studies have been analyzed. Five factors influencing visitor's social engagement are analyzed and implications for new mobile social service designs in large-scale exhibitions are discussed: personal requirement on the knowledge of exhibits, time cost of social interaction, exhibitor's requirement on information distribution and collection, the maintenance of a temporary social network and coordination with the exhibition environment.