Case study of the introduction of game design techniques in software development

Software development, in many moments, is an exciting and challenging activity, but it can present itself as a boring endeavour in others. At the same time, the introduction of game elements into efforts such as the teaching of Software Engineering shows that real-world activities can assemble game design elements and that it can make them more engaging. In this work, it is proposed the introduction of game design elements in software development, especially in the Scrum process. For this, elements are included to stimulate adherence to the prescriptions of the process, besides stimulating the execution of more activities by the team, positively impacting the productivity of a project. The authors present the idealised mechanics and the results obtained from the accomplishment of a case study in a software development team in a private company. Overall, the gamification applied to software development stimulated developers to perform their daily tasks, although this result did not generate strong evidence of increased productivity.