Analisis Pengaruh Kualitas Pelayanan Aplikasi Maxim Terhadap Kepuasan Pelanggan

Maxim is an international company engaged in information technology and services online-based transportation. In Indonesia, maxim itself first operated in 2018. The company is expanding its wings by not only being an online transportation company that focuses on taxis only, but also other types of transportation services such as motorcycle taxis or cars in general. Satisfaction is an attitude taken based on the experience gained. This isassessment of the characteristics or features of a product, service, or product itself, which provides a level ofconsumer pleasure by fulfilling consumption needs. consumer goals cancreated through service quality and value. This study aims to analyze the level of Maxim Pekanbaru online transportation customer satisfaction, this study uses descriptive dataquantitative, Likert scale and the use of the PIECES method, which assesses six problem variables namely: Performance, Information and Data, economy, Control and Security, Efficiency, and Service. PART As a system analysis tool, a detailed and comprehensive system will receive special attention,so that the strengths and weaknesses of the system can be known to be used as a reference for progress the next company.Based on the analysis of the level of consumer satisfaction of online transportation customers Maxim in Pekanbaru, it can be said that Maxim's customer satisfaction level in Pekanbaru reaches value 3.4. This means that the level of customer satisfaction is included in the PUAS category with the existing services.