Interdependence in Relationship Marketing
1996
Abstract With the advent of relationship marketing, a paradigm shift in marketing thought is occurring, with the dimensions of bonding, reciprocity and trust receiving much attention. This paper addresses another factor in the equation - interdependence - by reviewing the extant literature, providing a conceptual model and discussing the implications for managing a portfolio of interdependent relationships.
Keywords:
- Correction
- Source
- Cite
- Save
- Machine Reading By IdeaReader
31
References
9
Citations
NaN
KQI