Investigation on Government Financial Incentives to Simulate Green Homes Purchase

The number of green home projects has increased across Malaysia during recent years. Even there is no doubt on the necessity of green housing development and its benefits for the home owners, developers as well as government, but green housing market still is not attractive for majority of home buyers. Higher price compared with conventional homes and lacks of government incentives for green home buyers are the main causes of the current situation in the green home market. Introducing the new financial incentives for green home buyers not only can attract more potential home buyers to this market but also promote green housing development by increasing demand for this concept of homes. This research aims to investigate current financial incentives for green home buyers and to exposure the new financial incentives for green home buyers. The methodology for conducting the study involved literature review, data collection and analysis data. The process of data collection involved obtaining data from the respondents by conducting questionnaires survey. Collected data has been analysed by SPSS version 19. As a result, the new financial incentives for green home buyers have been evaluated to stimulate potential home buyers to purchase green homes instead of non-green conventional homes.