Marketing to the ageing consumer: The secrets to building an age friendly business

Dirk Sikkel

Marketing to the ageing consumer: The secrets to building an age friendly business

2013

Dirk Sikkel

Ageing is a process that is accompanied by many physical problems. In order to run a successful business, these problems have to be taken into account.

Keywords:

Marketing
Business
Business marketing
Marketing management
Customer to customer
Ageing
Customer advocacy
Return on marketing investment
Marketing research
Quantitative marketing research
Commerce
Marketing effectiveness
Marketing strategy
Digital marketing

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