On the Spread of Chinese Traditional Culture Represented in the Analects in European and American Countries

With the continuous improvement of China's international status, all aspects of China's right to speak in the world are also growing. Since the 18th National Congress of the Communist Party of China, General Secretary Xi Jinping has talked about Chinese traditional culture on many occasions, expressed his recognition and respect for traditional culture and traditional ideological value system, and put forward the slogan of”cultural self-confidence. Confucianism is the essence of traditional Chinese culture and one of the precious wealth of human beings. As the founder of Confucianism, Confucius' thought not only influenced the Chinese history for more than two thousand years, but also became the common wealth of human civilization. In recent years, the establishment of overseas Confucius Institutes has further enhanced people ’s understanding of Chinese language and culture and developed friendly relations between China and other countries. Confucianism is the mainstream and important component of Chinese traditional culture. The Analects embodies the most important ideas of Confucianism, and its influence in the world may be unmatched by any book in Chinese history. Therefore, paying attention to the cross-cultural communication of “The Analects of Confucius” on the basis of understanding Confucian classics and world culture has important practical significance for the external cultural communication of Chinese traditional culture.