Uso de tecnologia da informação e comunicação YouTube para produção e divulgação de conteúdo sobre o curso de medicina: experiências dos acadêmicos

This article aimed at describing the experience and evaluation of use of digital technologies by medical students as a dissemination strategy of a course created by “More Doctors” Program. This is an experience report on the development of a YouTube channel to publicize the medical degree at the Federal University of Jatai. Quantitative and qualitative evaluation of channel indicators was carried out. From September 2017, the team was organized into five working groups: timetable, writing, updating, recording and editing. The main results were 17 videos, 603 subscribers and 34,757 views. We noticed users’ engagement and direct demand for information, a continuous increase in the number of accesses, and peaks in vestibular opening periods, in addition to comments. The experiences contributed to improvement of students’ extracurricular skills. The channel was able to assist interested people in Higher Education in decision making and motivation for choosing the course.