WILL PODCASTING AND SOCIAL MEDIA REPLACE JOURNALS AND TRADITIONAL SCIENCE COMMUNICATION? NO, BUT...

The digital world in which we live is changing rapidly. The evolving media environment is having a direct impact on traditional forms of communication and knowledge translation in public health and epidemiology. Openly accessible digital media can be used to reach a broader and more diverse audience of trainees, scientists, and the lay public than can traditional forms of scientific communication. The new digital landscape for delivering content is vast, and new platforms are continuously being added. In this article, we focus on several, including Twitter and podcasting, and discuss their relevance to epidemiology and science communication. We highlight 3 key reasons why we think epidemiologists should be engaging with these mediums: 1) science communication, 2) career advancement, and 3) development of a community and public service. Other positive and negative consequences of engaging in these forms of new media are also discussed. The authors of this commentary are all engaged in social media and podcasting for scientific communication, and we reflect on our experiences with these mediums as tools to advance the field of epidemiology.