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Case study: a social marketing approach for increasing community coalitions’ adoption of evidence-based policy
Case study: a social marketing approach for increasing community coalitions’ adoption of evidence-based policy
2014
Alyssa B. Mayer
R. Craig Lefebvre
Robert J. McDermott
Carol A. Bryant
Anita H. Courtney
James H. Lindenberger
Keywords:
Social marketing
Evidence-based policy
Business
Public relations
Public policy
Marketing
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