Big Data—Integration and Cleansing Environment for Business Analytics with DICE

The paper presents the Data Integration and Cleansing Environment—DICE. Its embedded modeling method supports the data understanding and data preparation phases for business analytics endeavours and subsequently decision-making in business process activities. A prototypical implementation is presented by using an example in the field of campaign management which uses traditional customer data in combination with (big) data about customer sentiments from microblogging platforms.