Generate don’t evaluate: how can codesign benefit communication designers?

AbstractCommunication designers have historically been accused of neglecting end-user perspectives, believing designers are experts at creating inspired designs. Codesign has been applied to many design fields, however developing methods for engaging end-users have had little traction in communication design practice. In an era of end-user engagement, communication designers are left wondering how and when to include end-users in the design process and if codesign offers any benefits to project outcomes. This study trialled codesign workshops across two communication design case studies. Both studies involved non-profit contexts where designers and staff co-created communication design strategies, one for sustainable cleaning in childcare centres and the other for asthma management and awareness. The findings reveal that structured, hands-on generative toolkits conducted in small groups, sparked conversation and prompted innovative ideas whereas evaluating ideas with ranking toolkits blocked dialogue and ...