Study on Countermeasures to Improve College Students’ Willingness of Participation in Body Donation Based on Maslow’s Hierarchy of Needs

The cause of body donation is of great medical and social importance. How to get rid of the shackles of traditional ideas in order to accelerate the development of body donation has become a hot topic under the premise that the willingness of Chinese to participate in body donation is generally low or even unable to meet the needs of medical development. Having an intense sense of social responsibility and a developmental dialectical thinking, college students can view body donation more rationally. For this reason, college students are the ideal target group for the cause of body donation to break away from the shackles of traditional ideology and accelerate the development of itself. Maslow’s hierarchy of needs is an essential theory in behavioral science, which is mainly embodied in the intuitive analysis of human needs and the targeted effect of action incentive. Under the circumstances of comprehensive understanding the needs of college students, this paper would deeply analysis the basis, significance and correspondence of their willingness of participating in body donation and discuss how to improve it around five sorts of needs based on Maslow’s hierarchy of needs.