Foam shaped dyes with improved application properties

The present application are agents for bleaching and / or coloring keratin fibers, comprising water, at least one alkaline agent, optionally at least one oxidation dye precursor and / or at least one direct dye, wherein the composition has a pH in the range of 8 to 12 and characterized is characterized in that it A) at least one nonionic surfactant A, selected from C8-C18 alkyl glucosides, further B) at least one zwitterionic surfactant B of the formula (I), wherein R is a saturated or unsaturated C R1 and R2 each independently represent a C C) at least one anionic surfactant C, selected from secondary C includes, wherein the total content of non-polymeric organic compounds having a melting point of 18 ° C and above, and a solubility in water at 25 ° C of less than 0.1 wt .-% and the total content of silicones each zero to a maximum of 0.1 wt .-%, based on the weight of the agent is.