Training manual on Seed Producer Cooperatives (SPCs) module: market research and customer relations

This training module aims to support the capacity building processes of professionals involved in the strengthening of SPCs in Ethiopia by zooming in on elements related to market research, demand assessment, and customer relations. Please note that the module on seed marketing for SPCs (promoting your seed products and getting people to buy your products), builds on this module, with its focus on market research (understanding and knowing your specific seed market).