Communicating your research (part 2): to the wider community:

Dissemination of research findings via digital tools and research engagement activities is rapidly becoming accepted practice for reaching a wider audience. In addition, they offer the opportunity for finding collaborative research partners, networking with peers, and informing funders, clinical practitioners and policy makers. However, exposure should extend beyond a scientific audience and should incorporate the general public, patients and their families, enabling them to be involved with research, facilitating the potential impacts of research to be realised.Level of evidence: Not applicable for an opinion piece.