ALFRED: Human Centred Artificial Intelligence to Humanize the Automated Vehicle Actions

One of the main reasons for contested innovations to fail is the negligence of societal needs and public acceptance in due time in the development phase. In the specific case of the connected automated vehicle (CAV), there is an important degree of scepticism based on the awareness of the complexity and the risks of this technology. The SUaaVE project aims to make a change in the current situation of public acceptance of CAV by enhancing synergies amongst social science, human factors research and automotive market. The main ambition in SUaaVE is the formulation of ALFRED, defined as a human centred artificial intelligence to humanize the vehicle actions by understanding the emotions of the passengers of the CAV and managing corrective actions in vehicle for enhancing trip experience.